Keeping your clients onboard with faster, better data
Digital advertising is an indispensable part of developing brand awareness and business growth. The global digital advertising market in 2024 is valued at $667.6 billion*—68.9% of the overall expenditure on media ads.
However, that means that while clients are looking for increasingly sophisticated ways to reach their target audiences, measurement and metrics must constantly evolve. On top of better, faster analysis, clients also want easy-to-access cross-channel data that doesn’t take a team of data specialists to provide.
So whilst data is constantly evolving, clients still have concerns over the time it takes to collate and report, its accuracy, and also the wider concerns of privacy and regulation. In an increasingly complex multi-platform landscape, the challenge is how to provide clients with more relevant data and accessible data with which to monitor and assess their campaigns.
The challenge: How can I give my clients data to give their advertising an edge?
The answer: Analyzing online advertising activity/campaigns is a question of working through increasingly fragmented data analytics – but imagine if those metrics, reports and recommendations could be effectively collated and analyzed in real-time, on one platform – and to optimum effect?
Being able to offer your clients real-time analysis and reporting is the operational proposition of the global marketing technology group, Adludio. Its digital advertising technology has been conceived to offer an end-to-end, multi-channel service that uses AI-driven machine learning to provide the data advertisers need – in real time.
At the heart of the system is its ability to analyze, fine-tune and optimize live campaigns in real-time by assembling user ‘engagement’ as it takes place. In line with this is a further advantage; an ability to produce reliable and transparent reporting insights and analytics swiftly – in real time – metrics which usually take time to assemble from multiple channels.
The challenge: Clients increasingly want more control over their digital marketing
The answer: And why shouldn’t they? Gaining the support of an end-to-end platform dedicated to real-time reporting gives clients the ability to fine-tune their operational campaign decisions more directly – whether the data is coming from survey results, online tracking, attention, clicks – or whatever. Often, due to unrealistic expectations, or an opaque brief, a client can get to the end of the campaign unable to determine ‘success’. An AI-driven platform provides analysis of all data metrics more quickly and with the benefit of machine learning from 000s of similarly disposed – and successful - digital campaigns. The AI goes beyond automation by also interpreting the data, giving depth and understanding to the reports your clients receive, and the actions they need to take. Aside from its superior and more meaningful analysis of data, it speeds up the time taken in conventional multi-channel digital reporting too. Your clients will gain reporting and analysis that more precisely demonstrates campaign performance measured against the original brief. Offering clients such direct, relevant and faster data reporting gives them the control they seek.
The challenge: How to make more sense of users’ motivations and intentions
The answer: Digital advertising relies on tracking metrics, from operational data such as impressions, click-through ratios and conversions to financial data such as cost per acquisition or return on investment. AdTech group, Adludio, has long believed that current metrics don’t always tell the whole picture. The group puts its AI-driven platform to work looking at and interpreting ‘attention’ and ‘engagement’ in a more cogent and meaningful way. Through dwell time, interactions, and interest, the platform produces organically, and in real-time, a ‘Composite Attention Score’ of a user’s engagement and interaction with an advert. Such ‘granular’ reporting says Adludio, can be produced pretty much within real-time for the campaign managers and gives a far more accurate interpretation of a user's real interest in your ad –leading to more quality click-throughs.
The challenge: How can I meet my client’s demands for faster digital reporting?
The answer: Aside from the time taken in conventional digital reporting, it’s also challenging for a non-data specialist to pull campaign data into a meaningful report. Adludio’s end-to-end platform offers brand real-time reporting from across multiple channels and doesn’t need highly technical specialists to run it. In creating more clearly defined briefs - leading to a shortened creative process (both time-saving acts in themselves) – the platform can report back more insightfully and swiftly against briefs to more accurately determine a campaign’s performance. This also includes recommendations for the optimization of future campaigns, thus measuring the campaign against its brief and general or specific industry standards.
Source: https://www.oberlo.com/statistics/digital-ad-spend#:~:text=Digital%20ad%20spend%20worldwide%3A%202021,after%20a%209.5%25%20annual%20increase.
