Creative Formats

Explore the full range of units and formats we can support as part of your digital advertising – filter by creative features or by campaign goals.

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Types of campaign creative and outcomes

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Wheel Spin

optimised for

Gamification (CPE)

Action

Engagement

Test your luck with this roulette casino-style game

Video

optimised for

Sensory Plus (CPE/CPM)

Awareness

Demand

Leverage a muted, looping video to drive engagement

User Slider

optimised for

Sensory Engagement & Video (CPE)

Action

Engagement

Discover various options by sliding on the progress bar

User Choice

optimised for

Sensory Engagement & Video (CPE)

Engagement

Explore multiple options and bring brand information to the forefront

Tap / Tap & Hold

optimised for

Sensory Engagement & Video (CPE)

Action

Engagement

Tap and hold the screen to immerse yourself in the action

Swipe to catch

optimised for

Gamification (CPE)

Engagement

Don’t let anything fall through the cracks with this horizontal swiping game

Swipe (directional)

optimised for

Sensory Engagement & Video (CPE)

Engagement

Swipe in any direction to launch interaction

Split Slider

optimised for

Sensory Engagement & Video (CPE)

Engagement

Choose one or the other by sliding back and forth

Scrub

optimised for

Sensory Engagement & Video (CPE)

Engagement

Wipe away the screen to reveal a message

Pre-roll

optimised for

Cross Platform

Awareness

Demand

Parallax

optimised for

Sensory Engagement & Video (CPE)

Engagement

Immerse yourself in an ever-moving branded environment

Mobile 320 x 480

optimised for

Cross Platform

Awareness

Demand

Mobile 300 x 250

optimised for

Cross Platform

Awareness

Demand

Magnifying Glass

optimised for

Gamification (CPE)

Engagement

Sharpen your senses by finding hidden items

Lead Generation

optimised for

Integrations

Lead-Gen

Secure user-provided information with a form-fill experience within the ad unit

Google Maps Integration

optimised for

Integrations

Geo-Targeting

Embed a custom Google Map with your store locations to drive foot traffic

Drag & Drop

optimised for

Sensory Engagement & Video (CPE)

Engagement

Move items around to create a tangible brand experience

Desktop 300 x 600

optimised for

Cross Platform

Awareness

Cube Flip

optimised for

Sensory Engagement & Video (CPE)

Awareness

Demand

Flip through images and copy points with ease

CTV (Connected TV)

optimised for

Awareness

Bespoke (Lego Dreamzzz)

optimised for

Gamification (CPE)

Engagement

Combine gaming elements and build a custom experience with a bespoke, one-of-a-kind unit

Animated

optimised for

Sensory Plus (CPE/CPM)

Awareness

Engagement

Draw in clicks with enticing animation loops

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