'Tis the season to be jolly, and for mobile advertisers, it's also the season to get creative. As the mobile shopping extravaganza of Christmas approaches, marketers are gearing up to captivate consumers' attention and drive holiday sales. In this blog post, we'll explore the art of creating engaging mobile ads during the festive shopping season and back our insights with credible sources.
Before we get into the why, it’s always good to know the who, so who is Adludio and why should you be listening to what they have to say? We are engaging mobile ad specialists who have worked with big brands, big agencies and even big cities as shown in our example below. Our platform analyzes each ad created to make the most of the spend, changing and optimizing it to get the most engagement. As mentioned, our project with the city of Liverpool brought their Christmas market experience to mobile screens engaging their target audience and spreading awareness for their 25 days of Christmas.
Interactability has been the flagship success for Adludio with engagement at the core of what we do. Powered by our incredible AI platform we constantly fine-tune the creatives given to us and deliver results that keep brands and agencies coming back for more. You can check out some of the most successful mobile ads of the holiday season and you might even recognise a couple below.
So what’s the reason behind the festive success at Adludio and how can companies look to make the most of their advertising budget this holiday season?
The Mobile Shopping Revolution
Mobile devices have become indispensable companions for modern shoppers, and the holiday season is no exception. The 2020 holiday shopping season saw a significant surge in mobile shopping, with 60% of e-commerce sales coming from mobile devices in the United States, according to data from eMarketer1. This trend is expected to continue, if not grow, as consumers seek the convenience of mobile shopping during the holiday rush.
Source 1: eMarketer - US Holiday 2020 Shopping Report
The Power of Engaging Creative
Creating engaging mobile ads is the key to standing out in the digital clutter during the holiday season. The human attention span is short, and mobile users are quick to scroll past uninteresting content. According to a report by Think with Google, interactive mobile ads can significantly improve user engagement, with 87% of users saying they find interactive content more interesting2.
Source 2: Think with Google - Create Moments that Matter with Mobile
Harnessing the Mobile Experience
Interactive and visually captivating ad formats are your secret weapons during the mobile season of Christmas shopping. Adludio's Motion Canvas, for instance, allows brands to create immersive, interactive experiences that capture user attention. This type of engagement is particularly effective in mobile advertising. According to eMarketer, interactive ads saw a 17% higher click-through rate (CTR) on mobile devices compared to non-interactive ads3.
Source 3: eMarketer - Interactive Mobile Ads Drive Higher Engagement
Personalization is Paramount
Tailoring your mobile ads to individual preferences is another essential ingredient for success. According to a survey by SmarterHQ, 72% of consumers expect personalized marketing, and 86% say it influences their purchase decisions4. The use of AI and machine learning can help you deliver personalized recommendations and content that resonates with your audience.
Source 4: SmarterHQ - The 2021 Personalization Report
Measure, Optimize, Repeat
Lastly, don't forget the importance of measurement and optimization. Use data analytics to track user interactions with your mobile ads and adjust your strategies accordingly. As reported by Marketing Land, 84% of marketers believe that personalization significantly impacts marketing success, but only 30% of marketers are satisfied with their ability to measure it5. Investing in analytics tools can help bridge this gap.
Source 5: Marketing Land - The Power of Personalization
Conclusion
As the mobile season of Christmas shopping approaches, the race to capture consumers' attention on mobile devices intensifies. By creating engaging, interactive, and personalized mobile ads, backed by data-driven optimization, brands can maximize their impact and reap the rewards of the festive shopping season.
Mobile advertising during the holidays is not just about promoting products; it's about creating memorable and immersive experiences that resonate with consumers. Adludio's innovative ad formats empower brands to deliver these experiences, ensuring that their holiday campaigns shine bright in the mobile advertising galaxy.
So, are you ready to make the most of the mobile season of Christmas shopping? It's time to get creative, engage your audience, and sleigh the holiday ad game.
Footnotes
- https://www.emarketer.com/content/us-holiday-2020-shopping-report ↩
- https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-interactions/ ↩
- https://www.emarketer.com/content/interactive-ads-matter-more ↩
- https://smarterhq.com/2021-personalization-report/ ↩
- https://marketingland.com/ ↩
