WORLD VISION

INTERACTION: DRAG

SECTOR

Retail

DESCRIPTION

The campaign invited users to partake in a joyful activity of carving a pumpkin, associating the lighting of the Jack O'Lantern with hope in a dark Halloween night. By asking users to partake directly in the brand message, the creative was successful in gaining and sustaining the audience's attention, in order to communicate a wider/longer message about 'Carve a Heart’

THE BRIEF

For their 'Carve a Heart' Autumn fundraising campaign, World Vision aimed to launch a mobile activity to reach key giving audiences with a message of hope.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

OCTOBER 2016

WORLD VISION

ENGLISH

UK

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

phone-wireframe