VAN CLEEF & ARPELS

INTERACTION: SWIPE

SECTOR

Luxury

DESCRIPTION

The Van Cleef & Arpels Alhambra campaign launched with the aim of raising awareness of the Alhambra collection. To achieve this, we ran an interactive campaign encouraging users to swipe to discover the collection pieces.

THE BRIEF

Van Cleef & Arpels launched a mobile brand experience campaign to engage users and raise awareness of the Alhambra collection.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

NOVEMBER 2018

VAN CLEEF & ARPELS

ENGLISH

SINGAPORE

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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