SECTOR

Entertainment

DESCRIPTION

An interactive sensory creative invited users to participate in a micro brand experience, by swiping right to reveal Hannah's body. This then triggered an animation, followed by the trailer and a call to action encouraging users to click through to discover more.

THE BRIEF

Ahead of the launch of 'The Possesssion of Hannah Grace,' Sony Pictures wanted to raise awareness of the film, by bringing users an interactive experience directly to their mobile phones.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB