SECTOR
Fashion and Beauty
DESCRIPTION
In a playful and whimsical execution, the creative brought to life the Advent Calendar, teasing users to explore and begin their countdown to Christmas. The aim was to engage audiences by allowing some exploration of star products included in the calendar, while maintaining secrecy around the remaining items, in a mobile brand experience emphasising The Body Shop festive collection.
THE BRIEF
To celebrate the launch of The Body Shop's Advent Calendar, the brand devised a campaign strategy that would encourage users to explore the product and delight in the feeling of 'gift unveiling' that is so central to the Festive Season. It was essential that a chosen creative solution could break through the ad 'noise' of the key retail period in the run-up to Christmas.
PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB
LAUNCH DATE
CLIENT
LANGUAGE
COUNTRY
NOTE:
NOVEMBER 2017
STARCOM SG
ENGLISH
SINGAPORE
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE
