SECTOR

Fashion and Beauty

DESCRIPTION

In a playful and whimsical execution, the creative brought to life the Advent Calendar, teasing users to explore and begin their countdown to Christmas. The aim was to engage audiences by allowing some exploration of star products included in the calendar, while maintaining secrecy around the remaining items, in a mobile brand experience emphasising The Body Shop festive collection.

THE BRIEF

To celebrate the launch of The Body Shop's Advent Calendar, the brand devised a campaign strategy that would encourage users to explore the product and delight in the feeling of 'gift unveiling' that is so central to the Festive Season. It was essential that a chosen creative solution could break through the ad 'noise' of the key retail period in the run-up to Christmas.

PLATFORMS

IN-TEXT-MOB

MPU-MOB

FULL-SCREEN-MOB