SECTOR

Food and Beverage

DESCRIPTION

Targeted users were encouraged to move a slider through different coffee options, and select their favourite. The interaction then triggered a short animation and more information on the type of drink they had picked, followed by a CTA to 'learn more' on their website. The CTR performance was the highlight of this campaign, since it achieved a strong 9.12%, almost 4 times higher than the industry standard benchmark.

THE BRIEF

Starbucks ran this campaign in order to raise awareness of the different drinks in Starbucks Singapore's range, with the idea that each drink has a state of mind you can associate with it.

PLATFORMS

IN-TEXT-MOB

MPU-MOB

FULL-SCREEN-MOB