STANDARD CHARTERED

INTERACTION: SWIPE

SECTOR

Finance

DESCRIPTION

Adludio developed an interactive creative where users had to swipe to drag the credit card to the card machine, mimicking the action of a contactless pay transaction. This then triggered a short animation of an iconic Parisian backdrop, followed by the final frame where the CTA encouraged users to apply for the Unlimited Card for the chance to win a trip for two to Paris.

THE BRIEF

Standard Chartered wanted to raise awareness of its Unlimited Card, and the promotion it was running where customers had the chance to win a trip to Paris for two people.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

FEBRUARY 2019

STANDARD CHARTERED

ENGLISH

SINGAPORE

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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