Food and Beverage
The user is invited to engage via a sensory swipe motion, to mix Smirnoff's 2016 Christmas cocktail. By allowing audiences to engage dynamically via a mobile device, Smirnoff created a mini-brand experience that is as impactful and memorable, as it is intuitive and festive.
For the Diageo annual digital conference, the digital team aimed to deliver a unique and memorable experience, highlighting the amazing user-facing content that Diageo brands develop for their customer base.
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE