INTERACTION

Food and Beverage

DESCRIPTION

The user is invited to engage via a sensory swipe motion, to mix Smirnoff's 2016 Christmas cocktail. By allowing audiences to engage dynamically via a mobile device, Smirnoff created a mini-brand experience that is as impactful and memorable, as it is intuitive and festive.

THE BRIEF

For the Diageo annual digital conference, the digital team aimed to deliver a unique and memorable experience, highlighting the amazing user-facing content that Diageo brands develop for their customer base.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB