SINGAPORE AIRLINES

INTERACTION: SWIPE

INTERACTION

Travel

DESCRIPTION

By using an element of user choice, the creative execution invited users to select their preferred Business Class Cabin feature, and learn more about specific details of the flight experience on a Singapore Airlines A380. The personalized selection element ensured that audiences were given information that was relevant to their needs and preferences, for a much more relevant micro brand communication.

THE BRIEF

To showcase/previews the new A380 Business Class among APAC business travelers, Singapore Airlines looked to new and innovative digital solutions that would allow audiences to explore the cabin features directly from the convenience of their mobile device.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

NOVEMBER 2017

ZENITH MEDIA SINGAPORE

ENGLISH

APAC

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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