By using an element of user choice, the creative execution invited users to select their preferred Business Class Cabin feature, and learn more about specific details of the flight experience on a Singapore Airlines A380. The personalized selection element ensured that audiences were given information that was relevant to their needs and preferences, for a much more relevant micro brand communication.
To showcase/previews the new A380 Business Class among APAC business travelers, Singapore Airlines looked to new and innovative digital solutions that would allow audiences to explore the cabin features directly from the convenience of their mobile device.
ZENITH MEDIA SINGAPORE
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE