Food and Beverage
Adludio ran two creative concepts that invited users to engage by swiping either left/right, or up/down “to choose your wiiings.” Performance was extremely positive, with an overall engagement rate of 19.41% (high above the industry benchmark) and a CTR of 2.33%, indicating the effectiveness of Adludio’s combined creative and targeting strategies.
Red Bull sought to raise awareness and drive purchase intent for the two newest Red Bull Editions flavors – Peach Nectarine and Crisp Pear sugar-free. The campaign targeted Red Bull consumers and energy drink shoppers across the US.
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE