REDBULL

INTERACTION: SWIPE

SECTOR

Food and Beverage

DESCRIPTION

Adludio ran two creative concepts that invited users to engage by swiping either left/right, or up/down “to choose your wiiings.” Performance was extremely positive, with an overall engagement rate of 19.41% (high above the industry benchmark) and a CTR of 2.33%, indicating the effectiveness of Adludio’s combined creative and targeting strategies.

THE BRIEF

Red Bull sought to raise awareness and drive purchase intent for the two newest Red Bull Editions flavors – Peach Nectarine and Crisp Pear sugar-free. The campaign targeted Red Bull consumers and energy drink shoppers across the US.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

MAY 2019

REDBULL

ENGLISH

USA

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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