SECTOR

Entertainment

DESCRIPTION

Calling user to go beyond planet Earth, the creative invites them to swipe down to reveal and discover Mars. The concept aimed to immerse the user in the message of the new National Geographic show, while focusing on the beautiful high definition visuals of Space and exploration.

THE BRIEF

For the launch of the new drama-based-on-science TV-series Mars, National Geographic strengthened its promotional activity by including a three-day mobile blitz campaign that informs audiences about the launch date and digital channel options for the premier.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB