MICROSOFT

INTERACTION: SWIPE

INTERACTION

Technology

DESCRIPTION

The creative concept expresses a sense of limitless possibilities of the Microsoft Cloud service, intertwining strong HD visuals and a dynamic 3D depth effect. The visual experience is enhanced by movement: a tilt of the device shows layers of depth perspective representing data points, while the central focus highlights the ‘front layer’ PGA Tour showcase/previews.

THE BRIEF

As part of the wider 'Microsoft Cloud: Empowering Business' activity, a mobile campaign was planned to highlight the PGA Tour collaboration, and engage a key UK audience of ITDMs and BDMs in a meaningful brand experience.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

NOVEMBER 2017

MICROSOFT

ENGLISH

UK

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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