MACALLAN

INTERACTION: SWIPE

INTERACTION

Food and Beverage

DESCRIPTION

Adludio developed an interactive, sensory creative which encourages users to 'swipe up to make the call.' This then triggered an animation, followed by an enchanting, almost otherworldly, video of someone falling through storm clouds and mountains 'for the chance to fly.' The final CTA urges users to 'discover more' via their website.

THE BRIEF

Macallan wanted to raise brand awareness amongst affluent 30 - 40 year olds across Singapore, who consumed premium spirits. They were targeted via premium news outlets, as well as lifestyle and travel sites and apps.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

JANUARY 2019

ZENITH MEDIA

ENGLISH

SINGAPORE

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

phone-wireframe