SECTOR

Food and Beverage

DESCRIPTION

Users are presented with an 'irresistible' chocolate egg wrapped in a gold ribbon, and are encouraged to swipe across the screen to pull it off. This launches a fast paced video showcasing the variety of indulgent chocolate products M&S offers for the Easter period, with the final CTA to 'discover more' on their website.

THE BRIEF

This M&S campaign aimed to spread awareness of the range of Easter holiday treats, like chocolate eggs and hot cross buns, that were available at Marks and Spencer stores. The campaign targeted people interested in cooking, baking, food, wine, and restaurants, specifically parents and women.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB