In a made-for-mobile sensory creative execution, the user is invited to ‘press and hold’ to engage in a voluntary brand activity. Once the user engages, a fun and action-packed 15 second trailer is triggered, alongside a CTA inviting users to ‘get tickets’ directly on their mobile phones. This campaign ran in fullscreen and MPU for 20 days in the lead up to the film and directly after its release.
Lionsgate partnered with Adludio to design a high-impact, digital strategy to raise awareness for the theatrical release of Robin Hood and, ultimately, drive 13-34 year olds to purchase tickets to see the film.
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE