LENOVO YOGA BOOK

INTERACTION: SCRUB

INTERACTION

Technology

DESCRIPTION

The creative execution applied a Sensory user choice engagement to invite users to explore the keypad vs draw screen technology of the Yoga Book, directly from a mobile device. By applying touch-screen Sensory technology to the user engagement aspect, the creative as able to reflect the seamless responsiveness of the Yoga Book product, improving product awareness, sentiment and consideration in a powerful micro brand experience.

THE BRIEF

As part of the wider Yoga Book launch activity, Lenovo prepared a mobile strategy focused on the adaptability and flexibility of the new Yoga Book's touch screen technology, among and audience of B2C tech enthusiasts.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

JANUARY 2017

LENOVO

ENGLISH

UK

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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