JAGUAR

INTERACTION: TAP

SECTOR

Automotive

DESCRIPTION

The user is invited to try out the new Jaguar F-Type on their mobile device, by tapping to trigger the ‘engine start,’ with a vibration and the iconic sound of a Jaguar engine 'roar'. This then kicks-off a vertical 'take-off' video, to complete the micro brand experience.

THE BRIEF

For the launch of the new F-Type, Jaguar wanted to present an ethos of innovation and luxury to their key consumer segments, by bringing an exclusive Jaguar experience directly to their mobile phones.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

JUNE 2017

JAGUAR

ENGLISH

UK

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

phone-wireframe