HOME OFFICE: BE CYBER AWARE

INTERACTION: SCRUB

SECTOR

Technology

DESCRIPTION

The creative applied a 'reveal' engagement to encourage audiences to opt-into a discovery journey. It aimed to express the hidden dangers of cybercrime, and to invite users to demystify and learn more about the easy steps to stay protected in digital environments.

THE BRIEF

HM Government launched a public awareness campaign to educate the public about cybersecurity, in particular on mobile devices. The challenge thus was to create an engaging public announcement that would encourage the most at risk audiences to learn more.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

OCTOBER 2017

HOME OFFICE: BE CYBER AWARE

ENGLISH

UK

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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