The creative applied a 'reveal' engagement to encourage audiences to opt-into a discovery journey. It aimed to express the hidden dangers of cybercrime, and to invite users to demystify and learn more about the easy steps to stay protected in digital environments.
HM Government launched a public awareness campaign to educate the public about cybersecurity, in particular on mobile devices. The challenge thus was to create an engaging public announcement that would encourage the most at risk audiences to learn more.
HOME OFFICE: BE CYBER AWARE
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE