SECTOR
Food and Beverage
DESCRIPTION
The creative used an impactful Sensory engagement to deliver the campaign message in a quick but powerful manner. By asking parents to tap & hold a child's image, the creative allowed them to 'activate' the long term effects of child obesity. This particular execution was devised for time-poor audiences, ensuring the most meaningful communication could be delivered by coordinating visuals and touch in a memorable message.
THE BRIEF
Food Standards Scotland set a goal to improve public knowledge about the dangers of child obesity. In particular, it aimed to reach busy working parents with an effective message about how unhealthy snacking habits can affect and impair a child's future.
PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB
LAUNCH DATE
CLIENT
LANGUAGE
COUNTRY
NOTE:
JUNE 2016
REPUBLIC OF MEDIA
ENGLISH
UK
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE
