INTERACTION

Food and Beverage

DESCRIPTION

The creative used an impactful Sensory engagement to deliver the campaign message in a quick but powerful manner. By asking parents to tap & hold a child's image, the creative allowed them to 'activate' the long term effects of child obesity. This particular execution was devised for time-poor audiences, ensuring the most meaningful communication could be delivered by coordinating visuals and touch in a memorable message.

THE BRIEF

Food Standards Scotland set a goal to improve public knowledge about the dangers of child obesity. In particular, it aimed to reach busy working parents with an effective message about how unhealthy snacking habits can affect and impair a child's future.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB