SECTOR

Technology

DESCRIPTION

This multi-engagement sensory ad unit allowed potential consumers to explore the watch's features. The creative was high-resolution and encouraged users to pick a feature they were interested in by swiping, which activated an informative video. Adludio’s sensory technology was perfectly in line with Fitbit's objectives to engage mobile audiences in an intuitive way, whilst being informative with new product info.

THE BRIEF

Fitbit worked with Adludio to run a digital, mobile-only campaign to drive product awareness around the new Fitbit Ionic sports watch.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB