FISHER PRICE

INTERACTION: TAP

INTERACTION

Retail

DESCRIPTION

In micro-brand communication, the user was invited to try out the 'star' product of the Fisher Price sale event, via a simple 'touch' interaction. The concept allowed for a quick but meaningful experience, in an intuitive engagement that is made for mobile devices, and for mobile contexts.

THE BRIEF

Fisher Price set a challenge to capture the attention of time-poor parents, with toddlers and young children, and showcase/previews a sale event in an informative and enticing manner.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

SEPTEMBER 2016

FISHER PRICE

ENGLISH

UK

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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