ESTEE LAUDER

INTERACTION: SWIPE

SECTOR

Fashion and Beauty

DESCRIPTION

The sensory strategy combined audience behavioural and interests targeting, alongside hyper local delivery parameters that reached customers while they awaited flights at Gatwick Airport Departure Hall and Terminals. A phased message included the holiday promotion information in-ad, and invited users to choose their relevant terminal location, to then show the correct map and beauty counter location, where the promotion could be redeemed.

THE BRIEF

Estée Lauder aimed to reach their audience during the December Holiday Season travel peak. The brand set a challenge to communicate special beauty offers at London Gatwick’s Terminal North and South, and drive customers to visit their transit area beauty counters, as they awaited their next flight.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

DECEMBER 2016

ESTEE LAUDER

ENGLISH

UK

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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