CHAUMET

INTERACTION: SWIPE

SECTOR

Luxury

DESCRIPTION

Users were invited to swipe up to explore the Chaumet Josephine Collection. After an animation showcasing the rings in the collection, the brand video launches, embodying the signature grace and character that the collection embodies. The final frame encourages users to 'discover' more by clicking through to their website.

THE BRIEF

Adludio was tasked with promoting awareness of Chaumet's Josephine collection. Overall, the CTR finished at a fantastic 12.76%, which is far beyond the industry benchmark for Hong Kong (0.05 - 0.10%.), and above Adludio's target of 2 - 2.5%.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

2018

CHAUMET

ENGLISH

HONG KONG

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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