CBS: 2019 GRAMMY AWARDS

INTERACTION: SWIPE

INTERACTION

Entertainment

DESCRIPTION

The creative encourages users to 'swipe up' on a branded image, which launches a high impact promo video of some of the artists performing at the Grammy's. It ends on an event details page with a CTA to tune in and find out more.

THE BRIEF

CBS partnered with Adludio to raise awareness to promote the 61st Annual Grammy Awards. The campaign deployed a mobile engagement creative with a time-sensitive message: firstly reminding audiences to tune in on Sunday 10th February, and secondly, increasing the sense of urgency on the day of the event with a 'watch tonight' message.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

FEBRUARY 2019

CBS

ENGLISH

USA

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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