Users were invited to participate in a micro brand experience, by pressing and holding to discover BVLGARI's B.Zero1 collection. This then triggered the brand video, followed by an end frame with the key visual and a CTA encouraging users to click through to the brands site. We ran 2 creatives - one featuring Bella Hadid and the other featuring Kris Wu.
Bvlgari partnered with Adludio to deliver premium ads that aimed to promote awareness of the B.Zero1 collection.
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE