BURTON MENSWEAR

INTERACTION: SWIPE

INTERACTION

Fashion and Beauty

DESCRIPTION

The activity consisted of some collection ads, each featuring one fast track how-to video, for example 'how to dress for a job interview' or 'how to dress for a date'. The user initiated engagement was prompted by a bespoke video of brand spokesperson Calum Best, inviting the user to interact in a variety of Sensory types (ie. swipe, tap, etc), directly aligning brand awareness/recognition and the Sensory message.

THE BRIEF

Burton Menswear devised a mobile strategy designed to take advantage of the collection of video web content featuring brand spokesperson Calum Best. The concept was to adapt long form how-to videos into snappy mobile-friendly content, and improve awareness and brand recognition among target audiences.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

SEPTEMBER 2016

GREENLIGHT

ENGLISH

UK

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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