Fashion and Beauty
The activity consisted of some collection ads, each featuring one fast track how-to video, for example 'how to dress for a job interview' or 'how to dress for a date'. The user initiated engagement was prompted by a bespoke video of brand spokesperson Calum Best, inviting the user to interact in a variety of Sensory types (ie. swipe, tap, etc), directly aligning brand awareness/recognition and the Sensory message.
Burton Menswear devised a mobile strategy designed to take advantage of the collection of video web content featuring brand spokesperson Calum Best. The concept was to adapt long form how-to videos into snappy mobile-friendly content, and improve awareness and brand recognition among target audiences.
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE