INTERACTION

Fashion and Beauty

DESCRIPTION

The creative was built so that it would catch the target audience’s attention while inviting users to "Swipe Left and Right" to discover the colours of the lipsticks from Bobbi Brown. After engaging, the brand would invite users to redeem special gifts at the Bobbi Brown airport counter. This quick yet impactful interaction worked well across a time-poor audience and the creative drove an excellent 19% engagement across female travellers.

THE BRIEF

Bobbi Brown worked with Adludio to promote the Crushed Lip Color collection and targeted females over 25 years old who were in airports.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB