ADIDAS

INTERACTION: TAP AND HOLD

INTERACTION

Fashion and Beauty

DESCRIPTION

The campaign concept centered on ‘hero’ athlete brand ambassadors: in a journey of discovery, users are invited to click and hold on a fuzzy image, on their mobile screen. The action slowly re-focuses the key visual, allowing the user to ‘act out’ the key message of ‘Find Focus’, and revealing the new Z.N.E. Zero-Dye range. A simple but direct product positioning (key values) is complemented by a CTA to drive traffic to each country’s retail site.

THE BRIEF

To promote the new Adidas Z.N.E. Zero-Dye range in APAC markets, a challenge was set: to reach and engage an audience of young adults and professionals, in key SE Asian urban centres, with a memorable and breakthrough brand experience.

PLATFORMS

FULL-SCREEN-MOB

MPU-MOB

IN-TEXT-MOB

LAUNCH DATE

CLIENT

LANGUAGE

COUNTRY

NOTE:

APRIL 2017

CARAT ASIA PACIFIC

ENGLISH

ASIA

THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE

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