Fashion and Beauty
The campaign concept centered on ‘hero’ athlete brand ambassadors: in a journey of discovery, users are invited to click and hold on a fuzzy image, on their mobile screen. The action slowly re-focuses the key visual, allowing the user to ‘act out’ the key message of ‘Find Focus’, and revealing the new Z.N.E. Zero-Dye range. A simple but direct product positioning (key values) is complemented by a CTA to drive traffic to each country’s retail site.
To promote the new Adidas Z.N.E. Zero-Dye range in APAC markets, a challenge was set: to reach and engage an audience of young adults and professionals, in key SE Asian urban centres, with a memorable and breakthrough brand experience.
CARAT ASIA PACIFIC
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE