Adludio brings Sensory Advertising to APAC with newly opened Singapore office
31 January 2017 – Adludio Ltd, the London-based tech innovators behind Sensory Advertising, announced the official opening of a new office in Singapore. The need for an APAC base has stemmed from increased customer demand coming out of Asia, for effective programmatic solutions made for mobile.
“Sensory Advertising has been thriving across international markets. With a growing number of clients based out of Asia, it’s clear that having our APAC HQ in Singapore is the best way to facilitate servicing these clients”, says CEO Paul Coggins
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“As brand affinity audience users are already aware of the brand, they are much more likely to be interested in it’s product/service as a customer which is the whole point of direct response or conversion campaigns.”
Anubhav Mathur, Head of Ops & Programmatic at Adludio
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In an age of ad blocking, changing consumer habits and huge advances in technology, the digital advertising industry faces an opportunity to adapt and diversify, or face the consequences of standing still.
Einav Dinur, Inneractive’s director of business strategy and marketing, joined MediaCom’s Ben Phillips, National Rail’s Jonathan McCauley-Oliver and Adludio’s Paul Coggins, to hammer out just where the digital marketing industry could be heading in 2017.
22,000 square-foot ‘Level3’ workspace in Singapore HQ provides proximity to Unilever brands and Foundry programs.
Unilever Foundry has co-launched the Level3 collaborative workspace, together with an innovation catalyst company Padang & Co.
The Level3 name is a symbolic representation of large corporations and small startups taking their collaboration “to the next level”, said Derrick Chiang, CEO of Padang & Co. That next level, specifically, is about creating an ecosystem where people solve problems together, focusing on marketing tech, adtech, enterprise tech, products and food ingredients, new business model innovations and social impact.
“We’re in the business of engaging the senses – the more the better,” said Paul Coggins, CEO at Adludio. “The ability to incorporate touch in this novel way is truly groundbreaking. Thanks to Tanvas, our Programmatic Sensory platform with 3D, haptic, gyro and touch is even more powerful.”
With takeaway apps exploding across mobile Pizza Hut is hoping that new ‘sensory’ mobile adverts will help the brand cut through in a competitive market and build brand memorability.
The pizza chain ran a campaign using the mobile-first technology to promote its Cheesy Bites offering with the advert inviting the user to touch the screen and ‘pull’ a section of a cheese filled crust, which stretches to a thread of cheese once pulled. The touch based interaction triggered an animation that then raised the Pizza Hut logo to reinforce the brand.
Leading Sensory Advertising firm Adludio has unveiled the next generation of their ground breaking Sensory Advertising platform, Darwin.
London, UK —— Adtech company Adludio will attend the Festival of Media Global (18-20 May) to showcase its new Sensory Advertising platform, Darwin. The Sensory Advertising firm will demonstrate next generation advertising through multi-sensory campaigns, as their new platform allows mobile users to engage with 3D, vibrating, shaking and touchable advertisements on their phones.
To launch its ‘Global Connectivity Index’ Huawei used ad formats by Adludio that use the touch screen to create a more engaging experience.
Nicholas Graham, global director digital marketing and media at Huawei, told the Drum that a lot of mobile advertising was missing the opportunity to utilise the functions of the mobile phone.
There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and agencies. ExchangeWire speaks with Stephen Molloy, SVP, Adludio, about how buying impressions based on viewability will not help marketers achieve their goals and, in fact, engagement should be the true measure of whether an ad was actually effective.
Still believed to be slightly gimmicky, and something that will not have a place in the ‘real world’, Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual Reality may still have a way to go, it is already in a position to be a disruptor in the marketing world.