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Senior Digital Ad Ops Specialist


New York



Company Description:


Adludio is London-based technology scale-up with international offices in Singapore, New York, Los Angeles, and Paris. Adludio is the leading mobile creative platform for advertisers: we create, distribute and optimize campaigns at scale, using mobile-first technologies (AR, 3D, haptics, gyro, touch) that engage people’s senses. We believe that mobile and next-gen devices deserve better advertising solutions that focus on amazing creative and meaningful brand-to-human communication. Our portfolio is environment-agnostic, and we deliver brand experiences across standard display (programmatic) and Social channels. Adludio is a Creative Partner to Snapchat. Our client partnerships include Unilever, Adidas, Singapore Airlines, Lenovo, HSBC, Huawei, Estée Lauder, Ebay, Jaguar, and National Geographic, among many other international brands. We were named ‘Best Advertising Company’ at the TechCrunch Europa Awards 2016, ‘Hot Company of the Year’ at Festival of Media Global and Festival of Media Asia Pacific, won MOMA’s ‘Best User Experience’ award and the Innovation Prize at Eurobest-Lions Festival.


Job Description:


This role is an exceptional opportunity for a highly motivated Senior Digital Ad Ops Specialist. The ideal candidate will be a mathematically minded, tech savvy team player with a strong instinct to deliver outstanding customer service. This position is full-time and will be based in New York City.


You will:


Take booking details from the Sales team, confirm delivery details and devise a production and delivery plan to meet all brand objectives.


Expertise when it comes to full funnel optimizations, managing lower funnel KPIs (CPA, ROI) and upper funnel KPIs (engagement rate, eCTR).


Optimize campaign performance to ensure campaign goals are met


Deliver a campaign according to contractual requirements to best performance


Develop a full understanding of programmatic DSP setups and targeting capabilities, and act as direct technical contact for all DSPs and Targeting Suppliers to ensure an up to date knowledge base and understanding of supply-side capabilities


First line of troubleshooting on all campaign and ad tags, working closely with the client, tracking suppliers, DSPs, and Adludio’s Q&A and Technical Teams


Manage campaign timelines and budgets, manage inventory & yield to make sure that campaigns are delivered per client KPIs while meeting Adludio commercial targets


Provide excellent customer service to multiple stakeholders including Client Services, Sales, Senior Management, Data Team and Publishers


Produce reports capable of providing strategic analysis and insight on campaign delivery and management


Create excellent case studies and post-campaign presentations to impress clients, and to assist the Sales team in their next pitch


Other ad hoc functions, including testing product and tech innovations/improvements


Must have:


Strong interest in tech and innovation – we love enthusiasm!


Experience with both upper and lower funnel campaign strategy and delivery


Strong analytical ability, comfortable working knowledge of XLS.


Motivated to learn operational aspects of digital advertising and programmatic trading


Working knowledge of HTML, JavaScript and SQL (database queries).


Keen analytical mind, proven experience of taking large data sets to troubleshoot issues, and ability to look at problems from different angles.


Process oriented, very organized, and strong attention to detail, but coupled with an exceptional sense of how to manage customers’ and stakeholders’ expectations.


An understanding of the digital advertising industry, and programmatic trading.


Experience with large partners in this space such as Google, MOAT, Nielsen, IAS, etc.


Understanding of third-party advertising tags, beacons and click tracking.


Nice to have:


Working knowledge of PPTX and a good ‘eye’ for visual presentations


A desire to develop with and improve operational and logistical processes


Degree in Business, Mathematics and Statistics disciplines with demonstrable academic achievements




The opportunity to interact and manage global brands and multinational media agencies


Chance to work in a high growth environment, with great potential ‘to make your mark’ as you progress into senior international roles


Opportunity to help shape, build and launch cutting edge products that have the potential of changing the digital and mobile advertising... for the better


Chance to work with an ambitious and delivery-focused team