Digital Hunters Podcast - Paul Coggins, CEO of Adludio shares his insight on how to evolve with the advertising industry to ensure success
“Over the last 20 years, people have been too focused on obtaining consumer data, and not focused enough on creative. I strongly believe that this is the single most important factor in advertising”
After being recognised as one of the UK’s fastest-growing technology companies by Deloitte last year, Adludio’s CEO Paul Coggins sat down with Digital Hunters to discuss the Adludio story and the evolution of the advertising industry. In this podcast, Coggins shares his personal insight into the top three factors that have made Adludio the success it is today. He also shares his top tips for entrepreneurs who are at the start of their journey.
Tune in to the podcast to uncover:
- The significance of moving and evolving with the market
- The value of bringing in the right people
- The importance of creative in advertising
- Pauls personal advice for first-time entrepreneurs
Adludio is a London-based technology scale-up with international offices in Europe, USA and APAC. Adludio is the leading mobile creative platform for advertisers: creating, distributing and optimizing campaigns at scale, using mobile-first technologies (AR, 3D, haptics, gyro, touch) to engage consumer’s senses.