Adludio

In our fourth '8 Questions with...', we spoke to Octavian Pop, our Sales Director in Los Angeles.

Based in Los Angeles, Octavian leads Adludio's west coast sales. He has a wealth of experience from working with Fortune 100 brands throughout his 14-year digital media career, on both the buying and selling side. 

Onto the questions!

1) What was your first job?

My last semester of college I landed an internship at Saatchi and Saatchi Los Angeles that turned into a full-time job as a Digital Media Coordinator on the Toyota account.

2) What's one thing people would be surprised to know about you? 

My family and I moved to Los Angeles when I was very young and people are surprised when I tell them my family is originally from Transylvania. 9 out of 10 people think Transylvania is a fictional place but it’s actually a region in Romania. I never saw vampires there but then again I left at an early age.

3) What piece of tech can you not live without?

Amazon video or any TV streaming service. I love watching movies and original shows at home.

4) What personality trait do you most attribute to your ability to achieve what you have achieved so far?

Being organized and knowing I will need to finance my children’s college loans. My wife and I have 3 kids and that's a lot of college loans!

5) What is the biggest challenge you’ve faced in your career?

Balancing work and being a father of 3 young children. I’m lucky that Adludio has a good culture and gives me the flexibility to do both!

6) Why did you want a career in adtech? 

I think brand building is fascinating and I enjoy learning about emerging tech that enables brands to create meaningful connections with consumers.

7) Can you tell me the most exciting part of the work you do at Adludio?

It’s exciting to see how Adludio’s ad units come to life. For each campaign, our creative designers ideate unique ad concepts and build them within Adludio's creative studio. Seeing the final product work is exciting.

8) What do you think will change in the advertising industry in the next 5 years? 

Media buyers will adopt new pricing models and CPM pricing will be antiquated.   Brands are starting to see that ad impressions don’t translate into much value and will test new standards to transact on.  I think the new currency will be a form of user attention that users have to opt into.