NEXT-GENERATION SENSORY ADVERTISING
The best ads form connections in more ways than one
SENSORY ADVERTISING SCIENCE
Our Sensory approach addresses widespread industry issues over ineffective mobile advertising.
The science is simple. We create high impact campaigns that connect advertisers with consumers in their preferred environment through direct human engagement.
IAB formats delivered 10x faster
Cyan: A powerful abstraction of the latest proven technology that brings programmatic creative to life with power and speed. Designed for mobile lifestyles, it enables premium high-def content to display quickly and seamlessly across all devices.
Artificial Intelligence takes Sensory Advertising to the next level. Through AI, we delve deeper into user data to pinpoint the best message to serve an individual. AI also gives us advanced algorithms and more detailed reporting, allowing for a more precise picture of campaign performance, and the opportunity to manipulate creative in real-time.
Our deep consumer knowledge means you target the right people. Using 3rd party leveraged data, we gain insights into specific audiences that can then be broken down in terms of gender, age, profession and interests. By combining brilliant creative with personal information and dynamic data sets (such as time, location and weather), your campaign is sure to make perfect sense to consumers.
BRAND IMPACT OPTIMISER (BIO)
Brand Impact Optimisation brings campaign management into the digital age. Our BIO tool allows for a creative solution to be evaluated and altered during an actionable ‘live’ period, thus ensuring ad spend has the most positive impact on a brand.