Adludio brings Sensory Advertising to APAC with newly opened Singapore office
31 January 2017 – Adludio Ltd, the London-based tech innovators behind Sensory Advertising, announced the official opening of a new office in Singapore. The need for an APAC base has stemmed from increased customer demand coming out of Asia, for effective programmatic solutions made for mobile.
“Sensory Advertising has been thriving across international markets. With a growing number of clients based out of Asia, it’s clear that having our APAC HQ in Singapore is the best way to facilitate servicing these clients”, says CEO Paul Coggins
Benjamin Pavanetto will be leading Adludio’s Singapore office. A Marketing and Sales professional with over five years of experience in SE Asia, Ben brings a unique combination of agency-side background and mobile data intelligence expertise, along with a deep understanding of cross-regional media trends.
The latest announcement follows the completion of a Series A Funding Round, driven by a 300% year-on-year increase in revenues. The deal is led by Impulse Venture Capital, a venture investment vehicle, with a focus in marketing advertising technology companies (MarTech). It represents a significant deal for Adludio, as it will enable continuous growth and expansion of its core creative technology platform.
“Impulse’s investment will allow Adludio to maximise potential reach worldwide while we accelerate product innovation of our proprietary technology”; Paul Coggins adds.
“Adludio’s experience has gone beyond Europe with APAC interest growing among global and European brands. Over the last year, this region has seen impressive growth in mobile phone and digital use, so the decision to go to Singapore is a good strategic move for the company,” comments Kirill Belov, Managing Partner at Impulse VC. “Mobile sensory advertising gives a fresh perspective for the ad industry. Tacking this track, Adludio’s intuitive and effective technology solutions open up new possibilities to marketers in Singapore and elsewhere in APAC.”
Adludio is the leading Programmatic Sensory Advertising platform.
Adludio creates, distributes and optimises next-gen sensory programmatic campaigns at scale using mobile-first technologies (3D, haptic, gyro, touch) that engage people’s senses. Ultimately, their next-next sensory solutions help brands communicate with mobile audiences in a meaningful and relevant manner.
Adludio’s client partnerships include Unilever, Nike, PayPal, Lenovo, GM, Nestle, Huawei, Estée Lauder, Ebay and National Geographic, among many other international brands. The company was named ‘Best Advertising Company’ at the TechCrunch Europa Awards 2016, ‘Hot Company of the Year’ at Festival of Media Global and Festival of Media Asia Pacific, won MOMA’s ‘Best User Experience’ award and the Innovation Prize at Eurobest-Lions Festival.
About Impulse VC
Impulse VC is a venture capital fund and incubator of technological online projects. The fund provides seed financing to the companies with the potential to scale business-models and enter international markets. The fund’s focus is mostly on adtech and B2B SaaS.