There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and agencies. ExchangeWire speaks with Stephen Molloy, SVP, Adludio, about how buying impressions based on viewability will not help marketers achieve their goals and, in fact, engagement should be the true measure of whether an ad was actually effective.
Still believed to be slightly gimmicky, and something that will not have a place in the ‘real world’, Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual Reality may still have a way to go, it is already in a position to be a disruptor in the marketing world.
Adludio was celebrated last night after winning Best Advertising Company at Techcrunch’s Europa Awards 2016.
LONDON, UK – June 15, 2016 – Adludio, the leading Sensory Advertising agency received The Europas Award for the ‘Best Advertising Company’ category in a London ceremony on Tuesday Evening.