Press

Engagement: The Next Evolution of Viewability

Engagement: The Next Evolution of Viewability

There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and agencies. ExchangeWire speaks with Stephen Molloy, SVP, Adludio, about how buying impressions based on viewability will not help marketers achieve their goals and, in fact, engagement should be the true measure of whether an ad was actually effective.

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Marketing in a VR & 360 World (& the 4 Industries It Will Impact)

Marketing in a VR & 360 World (& the 4 Industries It Will Impact)

Still believed to be slightly gimmicky, and something that will not have a place in the ‘real world’, Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual Reality may still have a way to go, it is already in a position to be a disruptor in the marketing world.

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